HYUNDAI BRINGS THE FUTURE TO THE 2026 FIFA WORLD CUP
Hyundai doesn't wait for the future. It builds it.
For the 2026 FIFA World Cup, while every other brand celebrated today's biggest stars, we introduced tomorrow's. The Mbappé. The Messi. The Ronaldo. The Vini Jr. of 2030. The greatest footballers the world had never seen, alongside technology it had never seen either.
This is NEXT STARTS NOW.
A global 360º campaign that introduced not only the future of football, but the future of robotics. Hyundai and Boston Dynamics' humanoid robot, ATLAS, learned the beautiful game before stepping onto football's biggest stage to help make it happen.
